Crasman participated in the Shopify Fusion Partner Day in London, and impressive figures were presented:
Perhaps the most interesting presentation was given by Ernst & Young (EY), which has a network of 52,000 consultants and 1,500 designers. According to their extensive research, companies plan to invest $5 billion in e-commerce by 2026. They see the greatest potential in regulated businesses where high standards and specialized expertise are essential. According to EY's research, consumers are now shifting their purchases to campaigns due to lower prices. Therefore, reliability in handling massive visitor spikes is expected from e-commerce. Young people are willing to pay a little more to get exactly what they want, and overall, consumers' willingness to buy quality has increased.
It is particularly interesting that a consultancy firm like EY, dealing with large clients, often chooses Shopify for major projects. EY highlighted Shopify's scalability, customizability, user-friendliness (for both the company and the customer), and effortless integration (connectors) as selection criteria. EY mentioned that their clients expect immediate customer support, good customer management, and excellent backend expertise from their suppliers. Services are purchased from multiple partners, and cooperation should be seamless.